Got Milk? – Get The Glass!
// August 22nd, 2007 // General
Get The Glass is an online interactive campaign brought to you by The California Milk Processor Board, and is based on their "Got Milk" theme, introduced by the board in 1993 to increase milk sales and awareness in California.
What is It?
Get the glass is an amazing interactive online 3d flash game which is both fun and informative, which sets tasks for you to complete, as you wind your way towards the goal.
The Brains behind The Concept
San Francisco-based Goodby, Silverstein & Partners developed the campaign, whilst uber talented Swedish company North Kingdom created the online game.
About The Game
Walter and Lynn Adachi live on an island with their daughter Melissa and son Tad. Walter’s body is wasting away for lack of calcium. Lynn is suffering (and the rest of the family) from the side effects of PMS. Melissa’s hair and nails are a mess and Tad’s teeth are decaying.

The Objective
Your objective is to navigate the Adachi family in their plumbing service truck towards Fort Fridge where the glass of milk is kept, all the while being chased by a security vehicle. Throw the dice and fortune or misfortune awaits you as you move forward on this interactive boardgame. If you get caught up by the security, you’ll get chucked in Milkatraz, where you can Take your chance at escaping by spinning the wheel of fortune, email a friend to bail you out, or server your time, and lose a life.

Check It Out!
This game really is like no other, and is a brilliant campaign to raise awareness for milk. Check out Get The Glass today!




